An absolute commitment to patient safety, clinical excellence and corporate responsibility underpins everything we do at The Hospital Group and is core to our identity as a healthcare services provider. The Hospital Group is committed to marketing activity that is socially and culturally responsible, as well as inclusive and diverse.
We’ve therefore developed a marketing code of practice to ensure that our patients always have access to the correct information and materials that will help them make an informed decision about their care with us.
Our marketing procedures are based on the fundamental principle that our services are promoted in a responsible, considered and balanced manner, and do not stand to cause any undue physical, mental or moral harm. Any marketing activity will be factual and appropriate for the audience that is likely to interact with it.
This marketing code conforms to the guidelines of the Committee of Advertising Practice’s UK Code of Advertising (the CAP Code) and current cosmetic surgery industry guidelines (including the GMC and RCS marketing standards).
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